According to Hallmark, sympathy cards account for six percent of all total sales/tonight/caught in obscurity/she flips through the pages of a yellow book/wrapped in sheets/ buried in texts/ now grass grows deep on his grave yet she thinks the whole world still smells of corpses/ groundbreaking content analysis of American greeting cards finds the words death and dying are never mentioned/ she falls into language two thousand years old, consolations for each wail of grief/ philosopher Seneca advises Marcia, a Roman mother who has lost her son: Move On/in a shoe-box, under her bed, are time-stained cards, inside: Sorry for your loss. One day at a time. Thinking of you. Love/she would like to burn them, but does not dare/dark colors are never used. Pastels are prominent/ Seneca counsels Marcia: the price of birth is glory and loss, violence, outrage and cruelty/ on the greetings card website there are pre-printed messages, to select: My deepest sympathy for your loss. Cherished Forever. Heartfelt Sympathy. Never Forgotten/ Seneca declares: Fortuna is a fickle thing and really we are lucky to be alive/she realizes his words have been read, across the grieving centuries, for two hundred and seventy thousand days/ they are an architecture, a house for her mourning/ her old grief waits, inside the book /on sympathy cards, flowers are the symbol most commonly used, petals a visual aid illustrating the term sorry/ Seneca believes life is a vase that shatters from the smallest shake/ the flowers tumble, the water flows/historically, fragrant funeral flowers were placed on and around the casket of the deceased to perfume the area and ward off the smell of the decaying body/Seneca writes we should not count the lost years, but focus instead on the virtues, the gains and the beauty/ some sympathy cards are left blank for your own special message/ here as the night sky embraces the dawn, she closes the yellow book and calls his name to the sun. The sound of her cry makes the universe tremble /Seneca wrote nothing lasts forever/raising her arms to the sky, she shouts out, there is always something left to love.